To help you to increase your business, PlentyPlants starts with understanding your work process and your expectations.
Your process is a the core of your business: from production to assemblage, shipping and sales.
On a daily basis we interact with all parties in the vegetal world, and therefor understand all the dimensions of your business process, which is the basis of developing taylor-made and pertinent solutions for your company.
Improving sales means having clear knowledge of today’s and tomorrow’s consumer. Time is moving fast and markets are evolving fast. Sales channels and tools, competitors shares, retail standards and market needs are changing constantly.
Businesses have to adapt constantly, improving sales support and sales and marketing tools to fill the needs of both consumer and retailer. PlentyPlants helps clients to connect with consumers on one hand and respects retailers on the other hand.
Marketing basically is matching your products and services with consumers needs. The key for your company is marketing. A basic marketing strategy is “Push&Pull”; pushing and pulling consumers to you products and services through communication.
PlentyPlants approach of marketing is different; Our expertise is vegetal marketing.
Due to the fact that sales strategies for consumers are made by retailers(B2C), and producers/growers merely communicate to exporters and retailers (B2B) and never to consumers, consumers needs are not respected and the end product is not meeting their expectations.
By understanding the consumer’s expectations, needs, behaviour, and trends in the vegetal sector, we can offer specific solutions for our clients, by creating bridges between producer/growers and retailers and the consumers.
Did you know that :
60% of consumers think it’s important to find out if an item is on stock before going to a shop
Consumers use an average of 4.9 channels or tools before taking a shopping decision
37% of consumers think their favourite retailers understand them, whereas 81% of the retailers think they understand their customers