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WE GROW SMILES.

CONSUMERS’ TASTES CHANGE,
THEIR DESIRE TO SMILE REMAINS.

OUR APPROACH

Today’s consumers need to believe in the brand and product and want to be engaged. They need to be and kept informed all the time and everywhere. At home, in shops and… almost always online!
It’s our job to deliver the right message to businesses and consumers, and to understand how to present your products and services.

UNDERSTANDING YOUR PROCESS

To help you to increase your business, PlentyPlants starts with understanding your work process and your expectations.

Your process is a the core of your business: from production to assemblage, shipping and sales.

On a daily basis we interact with all parties in the vegetal world, and therefor understand all the dimensions of your business process, which is the basis of developing taylor-made and pertinent solutions for your company.

Shelves with variety of pottery plants and flowers inside large supermarket

IMPROVING YOUR MARKET SHARES

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Improving sales means having clear knowledge of today’s and tomorrow’s consumer. Time is moving fast and markets are evolving fast. Sales channels and tools, competitors shares, retail standards and market needs are changing constantly.

Businesses have to adapt constantly, improving sales support and sales and marketing tools to fill the needs of both consumer and retailer. PlentyPlants helps clients to connect with consumers on one hand and respects retailers on the other hand.


MARKETING IS KEY

Marketing basically is matching your products and services with consumers needs. The key for your company is marketing. A basic marketing strategy is “Push&Pull”; pushing and pulling consumers to you products and services through communication.

 

PlentyPlants approach of marketing is different; Our expertise is vegetal marketing.

Due to the fact that sales strategies for consumers are made by retailers(B2C), and producers/growers merely communicate to exporters and retailers (B2B) and never to consumers, consumers needs are not respected and the end product is not meeting their expectations.

By understanding the consumer’s expectations, needs, behaviour, and trends in the vegetal sector, we can offer specific solutions for our clients, by creating bridges between producer/growers and retailers and the consumers.

It’s our job to deliver the right message to businesses and consumers, and to understand how to present your products and services.

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KEY FACTS

YOUNG_DECISON_MAKER

BtoB

Did you know that :
46% of the purchasers in companies are 18-34 year old
89% of the purchasers use the internet during the purchasing process
42% of the purchasers use a mobile device during the B2B purchasing process

ONLINE_CONSUMERS

BtoC

Did you know that :
60% of consumers think it’s important to find out if an item is on stock before going to a shop
Consumers use an average of 4.9 channels or tools before taking a shopping decision
37% of consumers think their favourite retailers understand them, whereas 81% of the retailers think they understand their customers

VEGETAL MARKETING EXPERTS    |    WHAT WE DO FOR YOU     |     OUR APPROACH

DO YOU HAVE A QUESTION?

CONTACT US, WE ARE HAPPY TO HELP YOU.

© PLENTYPLANTS B.V. - All rights reserved - 2015